What is Search Engine Optimization

SEO, or Search Engine Optimization, is the practice of optimizing a website to increase its visibility and ranking in search engine results pages. It involves various strategies and techniques aimed at improving the website's relevance, authority, and user experience, ultimately driving organic (non-paid) traffic from search engines. SEO encompasses both on-page and off-page optimization, including keyword research, content optimization, technical optimization, link building, and user experience enhancements.

The goal of SEO is to make a website more search engine-friendly, allowing it to appear higher in search results and attract more targeted organic traffic, leading to increased visibility, credibility, and potential conversions.