Search Engine Optimization (SEO)

This would be any technique used to trying cheat the Google search algorithm. Many people try to cheat the system and some succeed in most fail. At GBD Marketing, we personally believe that the risk outweighs the reward here. If Google catches you trying to cheat the system you can be removed from the Google search entirely.

Google has held the number one spot for many years because it provides the best search results for any search. So if your website is the best result for a search you will be on the first page of Google. So what is the best result? That is where following Google’s best website practices comes into play. The website should look good on any device, load fast and have lots of good text and images. There’s a lot more that goes into but those are some important basics.

Many clients approach us with the goal of ranking for thousands of keywords, but, realistically, that's an impractical strategy. It's far more effective to secure first-page rankings on Google for three targeted key phrases than to appear on the tenth page for twenty keywords. Most users rarely navigate beyond the first page of search results, making visibility on later pages nearly irrelevant. A focused approach with highly relevant and targeted keywords is essential to driving meaningful traffic and converting visitors into new clients.