Google Ads vs Facebook Ads
Google Ads vs. Facebook Ads (Simple Comparison) Google Ads → Shows ads to people actively searching for products or services on Google. (🔎 Search-Based) Facebook Ads → Shows ads to people based on their interests, behavior, and demographics while they browse...
How Google Ads Work: A Beginner’s Guide
How Google Ads Work (Simple Explanation) 1️⃣ You create an ad – Write a short text ad or design an image/video ad.2️⃣ Choose keywords – Pick words people search for on Google.3️⃣ Set a budget – Decide how much you want to spend per day or per click.4️⃣ Google runs...
Effective SEO
Effective SEO requires a combination of strategies to improve website visibility, rankings, and user engagement. Here’s a breakdown of key SEO techniques: 1. Keyword Research & Optimization Use tools like Google Keyword Planner, Ahrefs, or SEMrush to find...
Benefits of SEO
Search Engine Optimization (SEO) offers a wide range of benefits for businesses, websites, and online content. Here are some of the key advantages: 1. Increased Organic Traffic SEO helps your website rank higher on search engines like Google, leading to more...
What is AI
AI (Artificial Intelligence) is the simulation of human intelligence in machines. It allows computers to perform tasks that typically require human intelligence, such as learning, problem-solving, decision-making, and understanding language. Types of AI: Narrow AI...
What is Conversation Tracking
Conversion tracking is a crucial aspect of digital marketing that allows businesses to measure the effectiveness of their online marketing campaigns. It involves tracking specific actions, known as conversions, that users take after interacting with advertisements...