How Google Ads Work (Simple Explanation)

1️⃣ You create an ad – Write a short text ad or design an image/video ad.
2️⃣ Choose keywords – Pick words people search for on Google.
3️⃣ Set a budget – Decide how much you want to spend per day or per click.
4️⃣ Google runs an auction – When someone searches, Google picks the best ads based on bid amount + ad quality.
5️⃣ Your ad appears – If you win the auction, your ad shows on Google Search, YouTube, or other websites.
6️⃣ You pay only for results – You get charged when someone clicks, views, or takes action on your ad.
7️⃣ Track and improve – Use Google Ads reports to see what’s working and adjust your strategy.

💡 Example: A bakery runs a Google Ad for “best cupcakes near me.” When users search for that, the bakery’s ad appears at the top of Google! 🎂🚀

Want help setting up a campaign? 😊